What “churning” actually is
Bank bonuses are promotional payouts banks offer to open a new account, complete a few requirements, and keep the account active for a short window. Churning is the practice of systematically collecting those bonuses at different banks over time. It's not a loophole. It's a marketing line item — banks pay these bonuses because the customer acquisition math works out, and a subset of customers reliably collect the bonus and move on.
Done well, churning can add $1,500 to $3,000 a year to your income with a few hours of work per month. Done badly, it can tank your credit, get you blacklisted by banks, or simply waste your time hitting requirements that never trigger payouts. This guide focuses on the responsible, boring version that works for busy people with day jobs.
The four categories of bonuses
Checking accounts — $100 to $600
The workhorse of churning. Most checking bonuses require a qualifying direct deposit totaling $500 to $5,000 within 60 to 90 days of opening. Bonuses clear in 30 to 60 days after requirements are met. Chase, Bank of America, Wells Fargo, Citi, SoFi, Chime, Citizens, and US Bank all run recurring promos. Regional banks often offer the best rates in exchange for harder-to-hit requirements.
Savings accounts — $100 to $300
Simpler than checking. Deposit a specified amount (typically $10,000 to $25,000) and maintain it for 60 to 90 days. The bonus is effectively extra yield on parked cash — compare the implied APY against what you'd earn in a standard high-yield account to see if it's worth moving the money.
Brokerage / cash management — $100 to $5,000+
The highest-value category, and the most technical. Brokerages like Chase You Invest, E*TRADE, Fidelity, Charles Schwab, J.P. Morgan, and Webull offer tiered bonuses based on deposit size — a $100,000 transfer might earn $700 and a $500,000 transfer might earn $5,000. Requirements usually include holding the assets for 6 to 12 months. Watch for ACAT transfer fees from your current broker; most new brokers will reimburse those.
Credit card signup bonuses — $200 to $1,500 (often in points)
Usually paid in points or miles, but cash equivalents are easy to calculate. A typical business card offers 80,000 to 150,000 points (worth $800 to $2,000 depending on program) for spending $5,000 to $8,000 in the first three months. Pay off the statement balance in full every month or the interest eats the bonus immediately.
Common requirements and how to meet them
Direct deposit
The single most common checking-account requirement. The strict definition is a payroll ACH coded as direct deposit by your employer. The looser definition at many banks includes any ACH transfer from another bank of a certain size. If you're W-2 employed, ask HR to split a portion of your paycheck — even $100 — to the new account. If you're self-employed, check recent Doctor of Credit data points for the specific bank to see what counts.
Minimum spend
A credit card staple. Put all your normal spending on the new card for 90 days. If you have large upcoming expenses — insurance renewals, a flight, a laptop — time your application so those land inside the window. Don't manufacture spend; the costs of gift card hustles and money-order loops usually don't justify the gain and can get your account shut down.
Maintain a minimum balance
Common on savings and brokerage. Math this out: a $300 bonus for maintaining $25,000 for 90 days is the equivalent of 4.8% APY on that money. If a high-yield savings account is already paying 4%, the churn only nets you the delta. Move the money back out the day the holding period ends.
Debit card transactions or bill pay
Some checking accounts require 10 to 15 debit transactions or one or two bill pays in the first 90 days. Small purchases count — grocery store splits, coffee, etc. Set up recurring bills (streaming services, utilities) through the account temporarily and turn them off after the bonus posts.
The Chase 5/24 rule and why it matters
Chase runs the most valuable consumer credit cards on the market — Sapphire Preferred, Sapphire Reserve, Ink Business Preferred, the Marriott and Hyatt co-brands, and several others. They also enforce a strict anti-churn policy called 5/24: if you've opened five or more credit cards from any issuer in the last 24 months, they will deny your Chase application.
The implication is scheduling. If you want the high-value Chase cards, apply for them earlyin your churning career, before your card count rises. If you're already past 5/24, avoid new applications for a few months until cards start rolling off the 24-month window. Authorized user cards count, so remove yourself from a partner's card if you're close to the limit.
Hard pulls, soft pulls, and ChexSystems
Checking and savings accounts are screened through a service called ChexSystems, which tracks your banking history — overdrafts, unpaid fees, involuntary closures. A ChexSystems inquiry isn't a credit pull and doesn't affect your FICO score. But a bad ChexSystems record will get you denied. Request your free annual report at chexsystems.com and dispute any errors.
Credit cards require a hard pull on your credit report, which drops your score by three to ten points for a few months. Multiple hard pulls in quick succession compound. Space credit card applications three months apart at minimum. Brokerage bonuses are usually only soft pulls.
Tax implications
Bank bonuses are treated as taxable interest income. You'll receive a 1099-INT for any account that paid you $10 or more in a year. Add it to your interest total on your tax return. At a 24% marginal rate, a $500 bonus nets to $380.
Credit card signup bonuses, whether in points or cash, are generally not taxable — the IRS treats them as rebates on spending. Referral bonuses, however, usually are taxable and may generate a 1099-MISC. Business credit card bonuses earned on true business spending can be taxable if your CPA treats them as income rather than a rebate.
Keep a running spreadsheet of bonuses earned and 1099s received. At year-end, make sure the two line up. If you earn a bonus in December but the bank posts it in January, it lands on next year's tax return.
Common mistakes that kill bonuses
- Not reading the fine print. The terms define what counts as a qualifying deposit, what fees apply, and the clawback window. Read them before clicking apply, not after a $300 bonus fails to post.
- Missing the requirement by a dollar.If the terms say “deposit $2,500,” deposit $2,600. Holds and pending transactions sometimes bring the accounting-date balance below a round number and the bank won't credit the bonus.
- Closing before the clawback window.Read the “early account closure” clause. Many banks reclaim the bonus if you close within 90 to 180 days. Calendar the safe-close date the day you open the account.
- Forgetting the monthly fee.A $300 bonus matters less if you're bleeding $12 a month in maintenance fees. Either hit the fee-waiver requirement every month or close before fees eat into your payout.
- Churning one bank too aggressively.Most banks limit you to one bonus per 12 or 24 months, and some to one per household. Chase's Sapphire family has a 48-month cooldown. Track your cooldowns or you'll waste applications.
- Carrying a credit card balance.Miss one month's payment in full on a rewards card and the interest charges wipe out a year of bonus value. Pay the statement balance automatically.
Building a churning calendar
The difference between occasional churners and consistent ones is a calendar. A spreadsheet with one row per account, columns for open date, bonus amount, requirement due date, bonus post date, safe-close date, and cooldown reset. Check it once a month.
A reasonable cadence for a busy person: one checking bonus per month, one credit card every three months, one brokerage bonus per year. That's roughly $3,000 to $5,000 in bonuses a year depending on profile, with a time investment of three to five hours per month. More aggressive players run two checking bonuses simultaneously and stack business cards, but the complexity rises fast.
Claimful maintains a live feed of active bonuses with requirements, clawback windows, and historical reliability data for each bank. Use it to pick your next move each month without having to scour forums.
When not to churn
If you're planning a mortgage, car loan, or major credit application in the next 12 months, pause credit card applications. Hard inquiries hurt your score just enough to change your rate tier, and lenders sometimes view a stack of recent openings as risk. Checking and savings churning is still fine — those don't show up on a credit report. If you struggle with impulse spending, skip credit card churning entirely and focus on bank account bonuses.