FTC Announces “Made in the USA” Sweep, Including Three Law Enforcement Actions to Protect American Consumers and Businesses

Today, the Federal Trade Commission announced law enforcement actions involving three companies that deceived American consumers by falsely claiming, in advertising and labeling, that their products were made in the United States. These actions follow President Trump’s March Executive Order, “Ensuring Truthful Advertising of Products Claiming to be made in America.” As part of these actions, the FTC reached settlements with sellers of American flags and flagpole display kits, entertainment systems for home and commercial use, and footwear products, resolving allegations in separate federal court complaints that these sellers violated the law by making unqualified and unsubstantiated “Made in USA” claims. “The FTC is committed to ensuring that ‘Made in the USA’ claims are truthful and trustworthy,” said Christopher Mufarrige, Director of the FTC’s Bureau of Consumer Protection. “We will robustly enforce the ‘Made in the USA’ standard so that the American people have confidence that their purchases of American-made products support American workers and manufacturing.” The three enforcement actions continue the Commission’s work to protect American consumers from deceptive “Made in USA” advertising and labeling claims, while providing consumers with confidence that their purchases of American-made products actually support American workers, manufacturing, and communities. These enforcement actions also ensure that American businesses, who have made the necessary investments in domestic manufacturing, are not disadvantaged and that there is fair competition for those sellers who truthfully advertise their products as “Made in the USA.” TouchTunes The FTC sued TouchTunes Music Company, LLC (TouchTunes), alleging in a complaint that the company falsely claimed its electronic dartboards sold for both residential and commercial use were “Made in the USA.” According to the FTC’s complaint, TouchTunes made numerous unqualified “Made in the USA” claims across its website and other marketing materials even though the electronic dartboards contained imported components. The complaint further alleges that, though TouchTunes completed the final assembly of its electronic dartboards in the United States, many components—including ones essential to the function and operation of the products, such as computer chips, cameras, and flatscreen monitors—were made outside the United States. Accordingly, the FTC alleged that TouchTunes made false, unqualified “Made in the USA” claims on its online sales page and in other advertisements, in violation of Section 5 of the FTC Act, Section 45a, and the Made in USA (MUSA) Labeling Rule. To resolve these allegations, TouchTunes stipulated to a proposed order that: Provides $625,000 towards consumer redress under Section 19 of the FTC Act, the largest for a Made in USA Labeling Rule case to date; Prohibits misrepresentations regarding U.S.-origin claims; Prohibits misleading or unsubstantiated country-of-origin claims; and Requires TouchTunes to provide notice to consumers of the settlement with the FTC. The Commission vote to issue the complaint and proposed order was 2-0. The complaint and proposed stipulated order will be filed in the U.S. District Court for the Southern District of New York. Americana Liberty and Related Parties As a follow-on to a July 8, 2025, warning letter issued by FTC staff, the FTC brought an enforcement action against Americana Liberty LLC and Three Nations LLC, as well as the companies’ principals—Maximiliano Ojeda, Virginia Hilfiger, and Julian Groves—alleging that they falsely advertised and labeled patriotic flag display and related products as “Made in the USA.” Americana Liberty, Three Nations, and their principals repeatedly and prominently represented in advertising and labeling that American flags, U.S. military flags, and patriotic flag display products and other accessories were “Made in the USA,” “All-American Made,” “100% Made in the USA,” “100% American Made Tough,” and “Built by Americans for Americans,” the FTC’s complaint alleges. The defendants allegedly made these unqualified “Made in the USA” claims through their corporate websites, digital marketing, and other marketing materials. According to the complaint, despite these claims, several products were wholly imported from China and others were comprised of significant or essential foreign components from China, according to the FTC’s complaint. In addition, the companies and their principals are alleged to have violated the Textile Act and Rules—depriving consumers of information about the true nature and origin of these products by failing to include mandatory disclosures on the labeling and advertising for their flags and falsely claiming flags were “Made in the USA” when sellers knew they were made in China. The FTC alleges that Americana Liberty, Three Nations, and their principals violated Section 5 of the FTC Act, Section 45a, the MUSA Labeling Rule, the Textile Act, and the Textil